In 1977, the Toronto Blue Jays joined Major League Baseball as the ninth expansion team but initially struggled to make an impact. Seeking to boost their brand in 1982, Paul Beeston, then the team’s general manager, enlisted songwriter Jack Lenz to create a theme song. This collaboration led to the creation of “OK Blue Jays,” released in 1983.
The song gained popularity during the Jays’ World Series appearances in 1992 and 1993 and has resurfaced as the team competes in the World Series after 32 years. The creation of “OK Blue Jays” involved a team of talented individuals, including Jack Lenz and Tony Kosinec as songwriters, Keith Hampshire as the singer, and Mike Francis and Barry Keane on guitar and drums, respectively. Bernie Finkelstein, founder of True North Records, also played a key role.
The idea for “OK Blue Jays” stemmed from a simple advertising line provided by the team, which the songwriters transformed into a catchy chant. The recording session, held at Toronto’s Eastern Studio, featured a nine-piece band, including notable musicians like Ralph Fraser, the Maple Leafs’ organist at the time.
The song’s popularity surged in 1985 when the Blue Jays made the playoffs, thanks to Bernie Finkelstein’s push to get the record into stores. Despite the song’s success, the creators did not receive significant financial returns. However, the enduring appeal of “OK Blue Jays” as a rallying anthem for fans and the team remains strong, reflecting the deep connection between baseball and music.
As the Blue Jays continue their journey in the World Series, the legacy of “OK Blue Jays” stands as a testament to the enduring bond between sports, music, and fan loyalty.
