Jaime Rebanal, a 27-year-old filmmaker based in Toronto, has a deep passion for analog film. He dedicates a significant amount of his time attending various celluloid movie screenings in the city, often watching multiple films in a single day. Despite growing up in an era dominated by digital technology, Rebanal expresses his fascination with the unique qualities of film.
During an event at the Toronto International Film Festival’s Lightbox focusing on film formats, Rebanal emphasized the intricate details and immersive experience that analog film offers, which digital technology cannot replicate. The event, part of a retrospective on director Christopher Nolan in anticipation of his latest film “The Odyssey,” showcased an Imax camera, noted as Nolan’s favorite equipment.
Contrary to stereotypes about young people being overly reliant on smartphones and disengaged from traditional experiences, a resurgence of interest in analog film among the youth is evident. Seeking communal and immersive experiences not easily accessible online or at home, the younger generation is driving a revival of analog film screenings in movie theaters, with Imax leading the charge. “The Odyssey” stands out as the first narrative feature entirely shot on 70-mm Imax film, attracting a new wave of audiences seeking quality cinematic experiences.
Amid challenges faced by the entertainment industry post-COVID-19, executives are striving to draw audiences back to theaters. Notably, young Canadians under 35 are avid moviegoers, comprising 85% of the demographic, as per a 2025 report by Telefilm Canada. This trend extends to analog film screenings, where a significant portion of the audience for classics like “Top Gun,” “2001: A Space Odyssey,” and “Vertigo” comprises individuals under 25.
Analog film enthusiasts, including both older generations familiar with its legacy and a new cohort appreciating its aesthetic appeal, are fueling the demand for high-quality visual experiences. The allure of analog film lies in its distinct characteristics, such as crystal-based imagery creating a unique grain pattern per shot, unmatched by digital simulations.
The communal aspect of movie-watching holds particular appeal for a generation accustomed to lockdowns and isolation, seeking authentic and shared experiences. Young audiences, armed with technical knowledge gained from social media, are distinguishing between different film formats and gravitating towards premium cinematic presentations like those in Imax theaters.
The social media-driven dissemination of technical insights, exemplified by director Ryan Coogler’s informative videos, is shaping young viewers’ understanding and appreciation of analog film. This accessible knowledge has sparked interest and enthusiasm among audiences like Govind Chandak, who found himself captivated by the visual spectacle of analog film presentations.
In a digital age marked by virtual connections, the tangible allure of analog film transcends mere entertainment, evoking a sense of nostalgia and reverence for a bygone era. As attendees engage with presenters and iconic equipment like Nolan’s preferred Imax camera, a shared admiration for the artistry and craftsmanship of analog film is palpable, bridging generations and fostering a renewed appreciation for traditional cinematic experiences.
