A UNESCO World Heritage Site in Alberta is experiencing a surge in interest following a mention on a popular American TV show, with hopes for a busy summer season according to the site’s marketing director. The recent episode of the acclaimed medical drama series “The Pitt” highlighted Head-Smashed-In Buffalo Jump, located in the Canadian Rocky Mountains foothills, where character Dr. Michael (Robby) Robinavitch plans a visit.
Head-Smashed-In Buffalo Jump, situated approximately 150 kilometers south of Calgary, was historically used by Indigenous communities to drive bison herds over a cliff for hunting purposes. The site features an interpretive center integrated into the sandstone cliff, showcasing Blackfoot culture, local ecology, and archaeological discoveries, culminating in a cliff-top trail for visitors to explore.
Quinton Crow Shoe, the marketing lead at Head-Smashed-In Buffalo Jump, mentioned an increase in visitor interest post the show’s mention, with many citing it as the inspiration for their visit. The site’s social media and email platforms experienced heightened activity following the episode, indicating a significant impact on awareness and curiosity among potential visitors.
Designated a World Heritage Site in 1981, Head-Smashed-In Buffalo Jump attracts around 60,000 visitors annually. Crow Shoe anticipates the recent publicity will lead to a rise in visitor numbers and tour bookings during the peak season from May to September. Additionally, promotional efforts, including discounts through the national Canada Strong Pass, have contributed positively to visitor engagement.
Crow Shoe highlighted the collaborative nature of attractions in southern Alberta, emphasizing the region’s appeal to tourists seeking diverse experiences. Notably, Travel Alberta leveraged the TV show’s mention by releasing a promotional video featuring the characters against the backdrop of Head-Smashed-In Buffalo Jump’s cliffs. Alberta’s Culture Minister, Tanya Fir, also shared the TV clip on social media, expressing pride in the global recognition of Alberta’s historical and cultural landmarks.
