Rugby Canada has announced the successful conclusion of its fundraising campaign, “Mission: Win Rugby World Cup 2025,” surpassing its target by raising over $1 million. This amount, combined with the $2.6 million provided by the governing body, filled the financial gap in the preparation plan of Canada’s head coach, Kevin Rouet. Despite finishing as runners-up in the final on September 27, where they were defeated 33-13 by England, the second-ranked Canadian women’s team received vital support from the campaign.
The fundraising initiative, aimed at collecting $1 million, generated a total of $1.06 million through donations and pledges from more than 1,500 contributors, including community rugby clubs, the Monty Heald Fund of the Canadian Rugby Foundation, and generous individual gifts. Expressing gratitude for the backing received, Coach Rouet stated, “This support had a tangible impact both on and off the field, equipping us with the necessary resources to strive for victory in the Rugby World Cup.”
The funds facilitated the organization of two additional pre-tournament training camps, the first held in Chula Vista, Calif., preceding the Pacific Four Series in May, and the second in Perth, Ont., prior to two test matches in South Africa in July. Moreover, the financial aid covered travel expenses, accommodation beyond the World Cup event, as well as provisions for nutritional resources, additional medical staff, and strength and conditioning support during the tournament.
Nathan Bombrys, the CEO of Rugby Canada, remarked, “This campaign embodied belief – in our team, their journey, and what they symbolize for Canada. Surpassing our $1 million target with nationwide support is a remarkable and humbling achievement.”
Coach Rouet acknowledged ongoing budget constraints faced by the Canadian team, emphasizing the yearly challenge of maximizing resources. While optimistic that the team’s achievements will create new opportunities, he anticipates leaner financial years ahead, especially with reduced budgets projected post-2025 Women’s World Cup due to upcoming major events like the 2027 Men’s World Cup and the 2028 Olympics.
The French-born coach reflected, “It’s a normal part of life. This is the reality within our federation. However, I believe we are in a better position. Each year has shown improvement since my tenure began. I’m not here to complain but to acknowledge progress.”
The successful fundraising campaign and the team’s performance in the World Cup have not only showcased their potential but also highlighted the ongoing challenges and financial realities faced by Canadian rugby.
