Despite the high incidence of measles in the Winkler and Morden area, a significant number of locals do not seem concerned about the disease, as revealed by CBC News during a recent investigation. The Southern Health region, encompassing these two Manitoba cities, has reported the highest number of confirmed measles cases in the country for 2026, exceeding 50 cases according to the latest data from Health Canada.
The resurgence of measles, a highly contagious disease that was previously eliminated in Canada through vaccination, does not seem to be causing alarm for some individuals in the area. Maddy Friesen, a resident of Winkler, expressed a nonchalant attitude, stating, “I think people are making a little bigger deal out of it than it actually is.” She further emphasized that contracting measles, while unpleasant, can be overcome with the development of antibodies.
Measles is a topic that many residents of Winkler preferred not to discuss when approached for comments. Deputy Mayor Andrew Froese mentioned that life in the region remains unaffected unless one is directly impacted or involved in the healthcare sector. He noted that discussions about measles are not commonplace in daily interactions within the community.
While public health guidelines are being followed in the city, there is a general lack of concern among the population regarding the measles outbreak. Froese highlighted the disconnect between public awareness and the realities faced by healthcare professionals treating measles cases.
The neighboring city of Morden did not provide any comments on the issue when contacted by CBC News. Recent provincial data indicates that Manitoba has seen 27 measles-related hospitalizations since the public notification of a potential exposure in Winkler in January 2025, with two patients requiring intensive care, and a majority of cases affecting individuals under the age of 10.
Dr. Eleni Galanis from the Public Health Agency of Canada explained the symptoms and potential complications of measles, emphasizing the importance of vaccination for prevention. Despite the severity of the outbreak, vaccination rates in Southern Health, particularly among school-aged children, are notably lower than the provincial average.
Health officials are urging individuals to seek vaccination and adhere to public health measures to contain the spread of measles. Efforts are being made to ensure adequate healthcare facilities and protocols are in place to manage the outbreak effectively. The community is encouraged to stay informed and take necessary precautions to mitigate the risks associated with measles transmission.
