On the premiere night of the stage adaptation of “Paranormal Activity” in Toronto this June, an audience member expressed disapproval by booing the lead actor during his performance. The discontent seemed to stem from the character’s choices on stage rather than the actor’s performance.
Following the incident, some attendees took to online platforms to express their dismay and criticize what they viewed as a decline in theatre etiquette. One Reddit user suggested that the individual who booed after a powerful monologue should face consequences, emphasizing the difference between the show and the boisterous atmosphere of pantomime comedies.
Moreover, complaints surfaced about various disruptive behaviors at the Mirvish production, such as nervous chatter and laughter during tense moments, particularly after jump scares in the horror-based show inspired by the film franchise.
Patrick Heusinger, the lead actor in “Paranormal Activity” since its 2025 debut, remains unperturbed by audience conduct. He acknowledged that the production attracts newcomers to the theatre who may not be familiar with traditional etiquette, citing instances of audience members munching on popcorn and making noise during intense scenes. Heusinger emphasized that art should provoke reactions and encouraged audience engagement.
In a bid to cater to diverse audience preferences, Mirvish Productions introduced its first “chilled performance” for “& Juliet,” a jukebox musical with a modern twist on a Shakespearean classic. At these special shows, attendees are encouraged to make noise, move freely, and sing along without the usual restrictions.
The concept of “chilled performances” aims to create a more inclusive environment, welcoming individuals with varying needs, including those who may find traditional theatre settings challenging, such as dementia patients or individuals with vocal tics.
Similarly, Cineplex has adapted to changing audience behaviors, acknowledging the prevalence of cellphones in theatres. The company’s approach focuses on providing tailored experiences, accommodating activities like loud sing-alongs and sports screenings while ensuring audiences are informed in advance.
Reflecting on evolving theatre norms, Toronto theatre critic Ryan Borochovitz highlighted the historical evolution of theatre etiquette and its potential exclusionary impact. Borochovitz advocated for clearer communication of expectations to enhance audience enjoyment, suggesting practical changes like dimming house lights instead of completely darkening them to minimize distractions from electronic devices.
Ultimately, the evolving landscape of theatre and cinema underscores a shift towards inclusivity and audience-centric experiences, challenging longstanding perceptions of etiquette and embracing diverse forms of engagement.
