Sunny Austin positions herself in front of a microphone, broadcasting from her bedroom, to lead a live stream focusing on the case of two missing children from Nova Scotia, Jack and Lilly Sullivan, who have been absent for almost five months. Engaging with a global audience, Austin, also known as Sunny Justice online, delves into the intricate details of the puzzling situation, dissecting every aspect while viewers’ comments appear on the screen.
Her YouTube show, named “It’s A Criming Shame,” is just one among a plethora of crime-related programs on the platform discussing the disappearance of Lilly, 6, and Jack, 4, who went missing from their residence in Lansdowne Station, N.S., on May 2. These online shows represent a modern shift in how people interact with crime stories and mysteries, offering a highly interactive experience that allows direct involvement from those connected to the cases.
However, the surge in online discussions comes with a mix of advantages and challenges. While law enforcement acknowledges that these conversations can generate valuable leads, they, along with experts, raise concerns about the ethical implications of potentially turning people enduring distress into marketable and monetized content.
Austin initiated her show five years ago following her fascination with the 2020 disappearance of Suzanne Morphew in Colorado, whose remains were discovered three years later. Garnering around 18,000 subscribers and thousands of views, Austin, a 56-year-old customer service representative in Langley, B.C., dedicates numerous hours each week to discussing Jack and Lilly’s case, often joined by co-host Sharmain Swart from the “True Crime Story Podcast.”
Initially reported missing by their mother, Malehya Brooks-Murray, who claimed they wandered off from their rural mobile home, the siblings’ disappearance led to an extensive search yielding minimal evidence besides a pink blanket. Speculation and rumors surrounding the case have persisted, with Brooks-Murray and the children’s stepfather, Daniel Martell, estranged since the day following the incident.
While not assuming a journalistic role, Austin positions herself as an alternative media source facilitating transparent dialogues and acknowledges that not all statements made hold truth. Through her show, Austin aims to elevate the case’s visibility, advocating for the victims while remaining vigilant against misinformation.
Belynda Gray, the children’s paternal grandmother, turned to online true crime shows, including Austin’s, in search of answers due to the lack of information provided by authorities. Establishing a bond with Austin, Gray serves as a guest on the show, debunking falsehoods and offering her perspective on the case.
Moreover, Gray has connected with a lawyer in British Columbia through Austin’s platform, receiving pro bono assistance in navigating her legal rights concerning the children. Expressing her doubts about the children’s survival, Gray emphasizes the importance of widespread discussions to keep Jack and Lilly’s names in circulation.
Online true crime shows, including social media platforms, often yield a surge in tips for law enforcement. In the Sullivan case, over 800 leads have been pursued, with some originating from these online discussions, aiding investigators in advancing their inquiries.
Sgt. Chris Marshall, overseeing the Southwest Nova Major Crime Unit, acknowledges the value of online engagement in bringing cases to broader audiences and potentially uncovering crucial information. Nonetheless, he highlights the challenge of sifting through misinformation and unfounded claims that divert investigative resources from valid leads.
Whitney Phillips, an associate professor specializing in media ethics, underscores the ethical dilemmas associated with discussing such cases on online platforms. She warns against reducing real-life tragedies to mere entertainment and emphasizes the need for content creators to prioritize ethical considerations over engagement metrics.
In conclusion, Austin remains steadfast in her dedication to advocating for victims and their families through her YouTube show, emphasizing the importance of keeping the spotlight on cases like Jack and Lilly’s, despite the complexities and challenges inherent in online true crime discussions.
